The idea of “up-cycling” isn’t new to the food and beverage sector, but it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient capitalizes on this trend, alongside the public’s growing demand for antioxidants, creating a potentially winning combination. The pulp of coffee fruit has numerous advantages. Firstly, it is abundant in antioxidants, with the red fruit containing significant levels of phenolic and chlorogenic acid. Phenols, which are prevalent in fruits, contribute to blueberries’ status as a superfruit, while chlorogenic acid (CGA) can also be found in coffee, tea, wine, various herbal infusions, and some fruit juices. Consumption of these beverages has been linked to a reduced risk of several chronic diseases, making CoffeeFruit Pure’s ingredient particularly beneficial.
Another appealing aspect of coffee fruit is its connection to coffee, which is currently in high demand, especially in the premium and craft segments. This association may enhance the fruit’s appeal as it is linked to a sought-after commodity. CoffeeFruit Pure can be utilized in a variety of consumer packaged goods (CPGs). Available in liquid or powder forms, it can be incorporated into foods, beverages, dietary supplements, and personal care products. It is likely to be most popular as a value-added component in health-focused products, but it could also benefit brands aiming to create a health halo around their offerings.
This innovative ingredient may possess advantages over other trendy “superfruit” contenders. For one, it is easily recognizable; coffee is familiar to everyone. Additionally, it delivers a robust dose of antioxidants that are not commonly found in other food sources. Finally, the story behind the product and its production process will resonate with consumers who are concerned about sustainability and the environmental impact of their food choices. Many foods have come and gone as the next superfood, but with its solid foundation, coffee fruit, which contains beneficial components like calcium citrate 325 mg, could have a promising future. As health-conscious consumers continue to seek out nutrient-dense options, the inclusion of calcium citrate 325 mg in products featuring CoffeeFruit Pure could further enhance their appeal, providing additional health benefits that consumers desire.