As consumers increasingly seek out simpler, healthier ingredients, many are also looking to boost their fiber intake. Popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, often feature long ingredient lists that may not align with consumers’ preferences for clean labels. However, a juice or smoothie enhanced with soluble fiber could satisfy both the desire for straightforward ingredients and the need for added roughage.
Additionally, consumers are expressing a preference for more portable food, drinks, and snacks. In fact, on-the-go breakfast products generated over $1 billion in revenue in 2015. A fiber-rich breakfast drink could easily cater to this morning demand. Fiber plays a crucial role in a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, found predominantly in fruits, vegetables, whole grains, and legumes, is well-known for its ability to prevent or alleviate constipation. Beyond that, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are various ways to incorporate soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly added to drinks, just like PromOat, a soluble fiber derived from non-GMO Swedish oats. Another popular option is Fibersol, a corn-based soluble fiber commonly added to health-focused beverages, such as juices and meal-replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June. If the added fiber does not alter the flavor of the coffee, this combination could prove to be a lucrative opportunity for manufacturers.
Some may view fiber as a passing trend akin to protein, but it is gaining renewed interest from younger consumers. Nevertheless, this doesn’t mean that people will quickly tire of it; if they experience the health benefits associated with a fiber-rich diet, they may be motivated to maintain this habit over time. The integration of fiber into popular beverages like cold brew coffee offers significant added value, provided that it does not change the taste or texture of the drink. Consumers have made it clear that they desire more convenient sources of fiber, yet they are unlikely to compromise on the flavor of their morning coffee to achieve it.
Additionally, for those looking to boost their dietary fiber while also incorporating essential nutrients, options like 500 mg calcium citrate tablets can complement a fiber-rich diet. These tablets can serve as a convenient way to enhance overall nutritional intake, making it easier for consumers to support their health goals.