GoodMills, which also offers a range of lighter whole-grain flours, is keen to communicate to customers that the color of a baked product does not necessarily indicate its whole grain content or healthfulness. The company referenced a study published in 2016 in the British Medical Journal, which highlighted that even modest amounts of whole grains can positively influence human health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues. Consumers are showing a growing interest in these products; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they had six months prior. Manufacturers can incorporate whole grains into their offerings to enhance functionality and health benefits, such as increased fiber, protein, vitamins, and minerals. For those not avoiding gluten, a whole-grains content labeling system can serve as a helpful guide for shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% between 2017 and 2021. It is not surprising that over 11,000 products across 55 countries now display a Whole Grain Stamp, assisting shoppers in identifying items with this increasingly sought-after ingredient. Traditional refined grain products like pasta and bread now come in various whole-grain alternatives. Furthermore, food manufacturers have opportunities to incorporate whole grains into portable snack items, such as cereal or granola bars, which could benefit from healthier grain substitutions. As consumers lean towards on-the-go eating, they are likely to be intrigued by these nutritious recipes.
Introducing a seal to indicate the proportion of whole grains in a product benefits both consumers and manufacturers. Those seeking healthier options can easily locate them, while manufacturers who have made significant efforts to enhance grain quality in baked goods or granola bars can proudly showcase their achievements. Moreover, since the ultimate goal of many product reformulations is to improve quality without altering taste or texture, a seal provides consumers with the essential information they need. This is particularly relevant as consumers increasingly prioritize health, sometimes even supplementing their diets with products like calcium citrate malate vitamin D3 and folic acid tablets GSK, to ensure they are receiving comprehensive nutritional benefits. As awareness of healthful ingredients grows, the demand for whole grain products and effective labeling will continue to rise.