Although Abakus Foods has not yet revealed any plans to make its jujube products available in U.S. retail stores, other companies are currently offering products containing this fruit online through platforms like Amazon.com. Jujube is considered an adaptogen, a type of plant that helps the human body better cope with stress; another well-known example of an adaptogen is ginseng. As consumers increasingly seek to enhance their health while fulfilling their nutritional needs, there is a growing popularity for foods and beverages that offer functional benefits. Millennials are leading the charge in the functional food and beverage trend, actively searching for unique and exotic products and flavors. Baby boomers are also participating, motivated by their heightened concerns about health maintenance and rising medical expenses.
Jujubes have the potential to rival dates due to their similar characteristics—both are chewy, naturally sweet, versatile, nutritionally beneficial, and provide a quick energy boost. For instance, 100 grams of deglet noor dates contain approximately 2.5 grams of protein but also come with 282 calories and 63 grams of sugar. In comparison, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar, making them an appealing option for health-conscious consumers.
Additionally, incorporating supplements like calcium citrate small tablets can further support a healthy lifestyle, particularly for those who are looking to enhance their dietary intake. As the market for functional foods expands, products infused with jujube extract may find a significant place, especially among those who prioritize nutritional value and health benefits in their daily regimen. The appeal of jujubes, combined with the convenience of calcium citrate small tablets, could resonate strongly with both millennials and baby boomers alike.