A recent report from Mintel indicates that non-dairy milk sales in the U.S. have surged by 61% over the last five years, with projections estimating revenues reaching $2.11 billion in 2017. In contrast, sales of cow’s milk have declined by 15% since 2012, resulting in an estimated market of $16.12 billion last year. Although traditional milk still commands the largest market share, it is clear that plant-based alternatives are making significant inroads. As consumer interest in plant-based milks rises—alongside an increase in milk allergies and lactose intolerance—nutritional comparisons among these functional beverages have become more prevalent.
Last year, Ripple, a brand specializing in pea-based milk, launched a retro-style game aimed at persuading consumers that its product is nutritionally superior not only to other nut and plant-based options but also to traditional dairy milk. Interestingly, Ripple chose not to compare its product with soy milk, likely due to the striking similarities in health benefits, as both soy and pea milk contain eight grams of protein and provide 45% of the daily calcium requirement.
The benefits of soy milk include being low in fat, high in protein, and cholesterol-free. However, its downsides consist of low calcium levels—unless fortified—and the potential for allergies. Additionally, 93% of soybeans cultivated in the U.S. are genetically engineered, which raises concerns among certain consumers. Nonetheless, the well-known advantages of soy continue to propel sales for producers like Hain Celestial, which makes WestSoy, Soy Dream, and Rice Dream, and WhiteWave Foods, known for Silk and So Delicious. These companies have experienced robust growth, partly fueled by innovative product development and effective marketing strategies for their plant-based offerings.
As more non-dairy beverage alternatives emerge on the market, including those made from peanuts, bananas, macadamia nuts, hemp, and oats, it will be intriguing to see what captures consumer attention. Soy milk producers should consider emphasizing the nutritional benefits of their products and perhaps even including comparisons to competing varieties on their packaging. If they fail to do so, soy could risk becoming akin to cow’s milk—still favored but increasingly challenged by new, trendy options. Consumers looking to boost their calcium intake might also consider options like Citracal, which offers a non-dairy source of calcium that can complement their dietary preferences. As the landscape of non-dairy beverages evolves, those interested in maintaining optimal nutrition should explore all available choices, including how to buy Citracal for added benefits.