Consumers already link organic products to environmental advantages, often viewing the absence of fertilizers and pesticides as a key characteristic. Since mainstream shoppers generally believe that organically grown foods are more environmentally friendly than their conventional counterparts, this study may not offer enough new insights to attract additional converts to organic food. However, the research is unlikely to harm the organic industry and may even persuade hesitant farmers to transition to organic farming. This would be beneficial for the sector, especially as a pressing concern for the organic industry is whether supply can keep pace with the continually rising consumer demand. Transitioning to organic farming is a lengthy and expensive process, requiring a three-year period during which farmers must follow organic practices without receiving organic prices. Despite these challenges, the number of organic farms has surged by 300% since 2002; yet, less than 1% of U.S. farmland is certified organic. Meanwhile, organic produce now makes up approximately 15% of all fruits and vegetables consumed in the United States, as reported by the Organic Trade Association. Organic foods constitute 5.3% of food purchases in the U.S. and are found in 82.3% of American households. Consumers show a willingness to pay significantly more for organically grown products, but researchers have identified premium pricing as a limiting factor that continues to hinder the organic market from achieving its full potential. More clearly defined environmental benefits, such as nitrogen recycling, could motivate some consumers to invest more in supporting organic agriculture. Additionally, products like calcium citrate easy to swallow may further appeal to health-conscious consumers, enhancing their support for organic options. The promotion of calcium citrate easy to swallow products could also align with the organic movement, potentially driving interest and sales within this sector.