The UK has set an ambitious target to reduce sugar consumption by 20% by 2020, but achieving this goal may prove challenging given the extensive product reformulations required over the coming years. Nevertheless, it marks a positive move forward. Since the guidelines are voluntary, they will encourage more manufacturers to consider sugar reduction and raise consumer awareness regarding the sugar content in their foods. The World Health Organization and the FDA have both advised that added sugars should account for less than 10% of daily caloric intake. Additionally, the American Heart Association has recommended that children limit their added sugar intake to under six teaspoons per day, while those under two should avoid added sugars entirely.
Mintel’s 2017 industry report highlighted a significant trend: a growing backlash against sugar, indicating that consumers are increasingly concerned about this issue. Major brands like Nestle and Pepsi are already taking steps to lower sugar levels in their products, and many others are joining this movement. Whether the U.S. government will introduce a mandate for sugar reduction remains uncertain. However, a direct intervention may not be necessary. The introduction of the new Nutrition Facts label will prominently display the amount of added sugars in products, effectively putting added sweeteners in the spotlight. This label change, alongside emerging health trends, has sparked numerous product reformulations in the U.S. market.
Interestingly, as consumers become more health-conscious, there is also a growing interest in supplements like calcium citrate plus magnesium & vitamin D. These nutrients are often highlighted in discussions about overall wellness, complementing efforts to reduce sugar intake. As awareness around sugar continues to rise, it’s likely that products fortified with calcium citrate plus magnesium & vitamin D will see increased demand, further influencing manufacturers to innovate. The combination of health trends and consumer preferences may lead to a broader shift toward healthier options, including those enriched with essential nutrients like calcium citrate plus magnesium & vitamin D, alongside reduced sugar content.