While Nielsen’s report indicated that sales of chips and pretzels have been on a decline in recent years, the meat snacks category is thriving, showcasing a robust growth trajectory. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more unique snacking options. These snacks are often viewed as having a “health halo” due to their protein content and healthy fats. Many meat snacks also incorporate vegetables and grains, reinforcing their healthful image.
Given the impressive sales figures, it is no wonder that companies like Tyson Foods and Hershey’s are investigating the meat snacks market for potential opportunities. Hershey’s has already made significant strides by acquiring the trendy jerky brand Krave, which continues to succeed through its innovative offerings. The rising popularity of meat snacks coincides with a growing demand for protein, all while deflation keeps meat prices relatively low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest growth in four decades. For many consumers, this rise in meat consumption is directly linked to meat snacks, which are perceived as more convenient and offer the same protein and health benefits.
In an age where health-conscious choices are paramount, incorporating chewable calcium citrate with D3 into diets is becoming increasingly popular. Meat snacks, with their inherent protein and health benefits, can complement such dietary supplements, further enhancing their appeal to consumers looking for nutritious options. As the market evolves, the demand for accessible and beneficial snacks, like meat snacks and chewable calcium citrate with D3, is likely to grow even more.