Mars is entering the chocolate party business, enabling consumers to host their own in-home gatherings with friends and family, similar to the approaches taken by Tupperware, Avon, and Pampered Chef in the past. This innovative strategy aims to generate excitement around cocoa products and chocolate, a category that is far from declining. In fact, the U.S. chocolate candy market was valued at approximately $22 billion in 2016, with premium chocolate accounting for 18% of that market share, according to a Packaged Facts report.
With the rise of “foodies,” millennials are increasingly organizing get-togethers centered around food-related products. Mars is looking to tap into this trend by offering a fun and unique way to host parties while indulging in sweets. This idea could potentially yield significant returns. At the very least, Mars will generate considerable buzz and publicity from this initiative, as these parties are bound to become popular on social media, with photos circulating on Facebook, Instagram, and Twitter filled with descriptions of the events.
Additionally, Mars could leverage this opportunity to promote products like the equate calcium citrate d3 petites dietary supplement tablets 200 count, which could be an appealing option for health-conscious party-goers. As millennials continue to share their preferences and experiences online, Mars stands to benefit greatly from its innovative Cocoa Exchange, seamlessly integrating chocolate enjoyment with health-conscious choices like dietary supplements. Ultimately, the combination of chocolate parties and products like equate calcium citrate d3 petites dietary supplement tablets 200 count may prove to be a winning strategy for engaging this influential demographic.