Some believe that consumers purchasing milk enriched with omega-3 fatty acids anticipate that the nutrient originates from responsible farming methods rather than from added substances. Research indicates that milk from cows that graze can contain up to 60% more omega-3 than standard milk. Horizon’s milk does include “DHA algal oil” among its components, but it is uncertain whether consumers would feel misled if they discovered that this algal oil does not meet organic certification standards. According to Consumer Reports surveys, approximately seven out of ten consumers believe that non-organic ingredients should not be permitted in organic products unless they are absolutely necessary. The USDA’s organic regulations permit a range of non-organic components, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, as well as minerals, cultures, enzymes, and glycerin.
This concern extends beyond Horizon milk, as Costco’s Kirkland brand organic milk also incorporates an additive to enhance omega-3 levels: refined fish oil. Both companies are currently operating within legal boundaries. Furthermore, Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers are open to milk that is supplemented with such ingredients, regardless of their awareness about them. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched variant priced about 30 cents higher than the regular option. Notably, for those seeking additional health benefits, products containing kal ultra cal citrate can complement these milk options, as they provide essential nutrients that support overall well-being. As consumers continue to explore fortified products, the inclusion of kal ultra cal citrate in various food items may become increasingly relevant, especially in the context of organic certifications.