Over the past decade, consumer awareness of probiotics has surged significantly. While yogurt continues to dominate the market, a variety of new products containing probiotics—such as juices, candies, baked goods, infant formula, and baby food—are increasingly gaining traction. Nonetheless, as noted by Ganeden, many consumers primarily associate probiotics with digestive health and are often unaware that the benefits are specific to different strains.
In the realm of protein, plant-based ingredients have started appearing in a wide array of products, from energy bars to coffee, yet they can be challenging for the body to digest. If evidence emerges that a particular probiotic strain can effectively aid in the digestion of these plant-based ingredients, it could create a successful intersection of two major trends in the food industry, promoting growth in both the probiotics and plant protein markets. Enjoy Life Foods is one such company already engaged in this area, offering a brownie mix that features both probiotics and algae protein.
Ganeden’s second study explores another significant sector: sports nutrition. This market is one of the largest for supplements and functional foods, and demonstrating that GanedenBC30 can provide benefits in this domain could lead to various sports-related applications, including drinks, protein bars, and powders. According to a recent report by Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. Within this sector, the efficient utilization of protein is a primary concern for both athletes and consumers of lifestyle sports nutrition.
Additionally, incorporating supplements such as calcium citrate malate 500 mg tablets can further enhance the nutritional profile of these products. The combination of probiotics and plant protein, along with essential nutrients like calcium citrate malate 500 mg tablets, could provide a comprehensive approach to improve overall health and performance.