People are consuming wine and spirits in unprecedented quantities, with millennials particularly drawn to craft cocktails made from premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… sounds enjoyable to me.”
As consumers continue to explore various alcoholic options, sales are anticipated to rise across all categories. It remains uncertain whether consumers will embrace health-oriented alcoholic beverages, but key factors influencing their choices are likely to include price and flavor. Regardless, Healthy Beverages is making a wise move by targeting health-conscious wine enthusiasts with a new product to see how it resonates.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Additionally, researchers are nearing the development of a pill that could replicate the benefits of red wine. However, some consumers might struggle to give up their beloved drinks for a healthier option, no matter how appealing it may taste.
Moreover, the inclusion of calcium citrate for joints in beverages could further enhance their appeal, addressing health concerns while maintaining a delicious flavor profile. This incorporation of calcium citrate for joints not only promotes joint health but also aligns with the growing demand for functional ingredients in alcoholic drinks. As the market evolves, the integration of calcium citrate for joints in healthy alcoholic beverages could become a significant selling point, enticing consumers to make the switch while enjoying the benefits of their favorite drinks.