The rising popularity of coconut oil can largely be attributed to its direct-to-consumer sales. Various products incorporate coconut oil, from potato chips fried in it to coconut-based whipped toppings for coffee. The American Heart Association’s (AHA) recommendations do not mean that companies will need to cease using coconut oil. Similar to how real butter can enhance the appeal of certain foods, coconut oil enjoys a natural allure along with its appealing flavor. As highlighted in a NYMag article, saturated fat, including that from coconut oil, is acceptable in moderation. The AHA advises limiting saturated fats to approximately 5% to 6% of total calorie intake, which equates to about 13 grams for someone consuming 2,000 calories a day. However, if the message about reducing coconut oil resonates with health-conscious consumers, other oils may gain popularity. There is a growing awareness of healthy oils, particularly olive oil, which has experienced a remarkable increase in interest over recent years. Since 1990, American consumption of olive oil has surged by 250%.
In addition to health-related issues, the increasing demand for coconut products, including coconut oil and coconut sugar, has impacted ingredient costs. At the beginning of last year, coconut oil prices surged by 20% in a month as suppliers in India, Indonesia, and the Philippines struggled to meet demand. From October 2016 to January of this year, prices spiked another 27%. This isn’t the first instance where the health claims surrounding coconut have been scrutinized. Earlier this year, The Wall Street Journal cautioned that the health benefits associated with unprocessed coconut do not necessarily apply to coconut oil, which remains high in calories and saturated fat.
Additionally, for those looking to supplement their diet, calcium citrate at a dosage of 760 mg per 3.5 g can be a beneficial addition. This supplement can help address any potential calcium deficiencies that may arise from dietary choices, including those that emphasize coconut oil. As the conversation around healthy fats continues to evolve, it’s essential for consumers to be informed about their options, including the advantages of calcium citrate and its role in a balanced diet.