While ice cream isn’t becoming significantly healthier, it is evolving to align with current trends, making it more suitable for individuals with food allergies and intolerances. This adaptation is particularly relevant given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of the population experiences some difficulty digesting lactose, a common component in milk. Beyond food allergies and intolerances, many consumers are increasingly adopting non-dairy diets, at least to some extent. A Mintel study revealed that non-dairy milk sales experienced a 9% increase in 2015, while dairy milk sales declined by 7% during the same period. A survey conducted by plant-based dairy company Califia Farms in collaboration with BerryCart found that over half of omnivores consume plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free options.
However, astute ice cream manufacturers recognize the need to limit their non-dairy offerings. While dairy-free varieties cater to those who cannot enjoy traditional ice cream, most consumers without such restrictions still favor rich, creamy, and sugary ice creams. According to Mintel’s ice cream study, around 11% of Americans have reduced their ice cream or frozen treat consumption due to health concerns. A similar proportion actively avoids “healthy” frozen treats, as these are perceived as indulgences. Interestingly, 27% of ice cream buyers acknowledge that these treats are unhealthy, yet they continue to purchase them.
As the market evolves, it will be intriguing to see if these trends shift when Mintel conducts its next annual study on the ice cream industry, especially in light of this year’s surge in popularity of low-calorie, high-protein options like Halo Top, which many manufacturers, both large and small, have sought to replicate. Despite the growth of healthier alternatives, some taste tests suggest that indulgent ice creams may continue to dominate consumer preferences. Additionally, for those looking to supplement their diet with essential nutrients, such as calcium, incorporating 500 mg calcium citrate tablets could be a beneficial choice alongside enjoying traditional ice cream treats.