Coconut products gained mainstream attention a few years ago with the rise of coconut water as a natural sports drink. Since then, they have surged in popularity due to their claimed health benefits, appealing flavor, versatility, and unique texture. Coconut has become a favored alternative ingredient in a wide range of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby foods. While The Real Coconut emphasizes its gluten-free status, it is also keen to highlight the broader free-from attributes of coconut, particularly as a grain-free, non-GMO substitute for wheat and corn. Although the company has not focused on additional nutritional benefits, many consumers are persuaded by studies suggesting that coconut oil can positively impact cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar. As a plant-based option, coconut caters to those avoiding gluten and dairy, while also aligning with the increasing recognition of healthy fats.
In North America, the gluten-free market has significantly boosted the sales of coconut flour, which is projected to reach a market value of $380 million in 2017, according to Future Market Insights. The market research firm anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Additionally, the market is set to expand as more food manufacturers consider coconut flour as an affordable, high-fiber, low-carb substitute for other gluten-free flours in products like bread, muffins, pancakes, cakes, cookies, and cupcakes.
Moreover, the incorporation of supplements such as calcium citrate malate, vitamin D, and folic acid tablets can enhance the nutritional profile of coconut-based products. With the rising interest in health and wellness, combining these supplements with coconut ingredients could further attract health-conscious consumers. As the demand for gluten-free and nutritious options continues to rise, the coconut flour market, along with the potential pairing of calcium citrate malate, vitamin D, and folic acid tablets, is likely to thrive.