The standard crackers, which primarily consist of whole grain wheat, oil, and salt, are a straightforward offering from Mondelez that appeals to consumers seeking healthier snack options. These factors support the brand’s leadership in achieving non-GMO verification. With a limited number of non-GMO ingredients available, it’s likely that consumers who opt for crackers due to their higher fiber content also prioritize the quality of their ingredients. As awareness of non-GMO foods increases, consumer interest in these products has surged. While federal regulators assert that food products with genetically modified ingredients are safe, the Non-GMO Project Verified seal has quickly become one of the most sought-after labels in the industry. Statistics from the NPD Group reveal that nearly 40% of adults have heard or read a significant amount about GMO foods, and around 76% express concerns regarding them. Upcoming federal regulations will require all products to disclose any GMO ingredients on their labels. A 2015 Pew Research Center study highlighted by Progressive Grocer found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 report from Packaged Facts indicated that 26% of adults consider non-GMO labeling a crucial factor in their food choices.
Triscuit stands among the notable products that have earned the Non-GMO Project Verified designation. The verification organization reports that over 43,000 products from more than 3,000 brands currently display this symbol, representing a total of $19.2 billion in annual sales. Initially, this list was dominated by smaller natural and organic brands, but Triscuit marks a significant entry from a major consumer packaged goods (CPG) brand. Recently, Dannon’s Danimals yogurt smoothies achieved verification, and the company aims to transition its entire Dannon and Oikos yogurt line to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and the federal government’s efforts to educate the public about their safety, many manufacturers are increasingly moving away from GMO components in favor of verifications like the Non-GMO Project’s. Transitioning to non-GMO ingredients requires patience and diligent collaboration with suppliers. It’s not surprising that simpler CPG products are among the first to make this transition. Since companies rarely announce their pursuit of non-GMO certification, it will be intriguing to see which other major food products eventually carry the seal. One Mondelez product may well encourage others, including those with more complex formulations, to seek the same verification. The question remains, however: will we eventually see non-GMO Oreos? Only time will tell.
Incorporating calcium citrate 500 into the product offerings could further enhance their appeal to health-conscious consumers, particularly those interested in fortified snacks. As awareness of the benefits of calcium citrate 500 continues to grow, it may play a key role in the evolving landscape of non-GMO snack options. The relationship between such beneficial ingredients and non-GMO certifications could shape consumer preferences in the future, encouraging brands to innovate while adhering to the principles of transparency and healthfulness.