The Tufts study is poised to further bolster the well-established nutritional reputation of avocados, as it points to additional advantages for human eye and brain health. Lead researcher Elizabeth Johnson stated that the findings suggest “a balanced diet that includes fresh avocados may be an effective strategy for cognitive health.” Meanwhile, researchers from Texas discovered chemical compounds in the avocado seed husk oil that could potentially be used in anti-viral medications, tumor cell inhibitors, and reducing the risk of atherosclerosis. They identified a plasticizer in the wax that enhances flexibility in synthetic products like shower curtains and medical devices, along with a cosmetic chemical and butylated hydroxytoluene (BHT), commonly used as a food additive.

“It could very well be that avocado seed husks, which most people regard as waste, are actually the hidden treasures, as the medicinal compounds within them could eventually be utilized to treat cancer, heart disease, and other ailments,” said Debasish Bandyopadhyay, a researcher at the University of Texas Rio Grande Valley, in an interview with Ingredients Network. “Our findings also imply that the seed husks are a potential source of chemicals for plastics and various industrial products.”

While California accounts for nearly all of the U.S. avocado crop, this year’s harvest has been nearly halved due to drought and heat. Retailers have responded by increasing their avocado supplies to meet the rising consumer demand. Trader Joe’s even tapped into the reduced crop by offering “Teeny Tiny Avocados” for $2.69 to $2.99 per six-count bag, marketed as “just the right size” for sandwiches, avocado toast, or salads.

Avocados have become central to a growing range of trendy foods, including guacamole, oil, ice cream, salads, and avocado toast. They also play a supporting role in cosmetics, featuring in products like lotions, facial masks, and hair conditioners. Their popularity is driven by this versatility, along with effective marketing that has positioned avocados as a modern and healthy food choice. The health benefits are attributed to their high levels of monounsaturated fat, as well as significant amounts of potassium, fiber, folate, and other essential vitamins and minerals.

Food manufacturers have also taken notice of avocados’ rising status. Hormel Foods acquired Fresherized Foods, producers of Wholly Guacamole, salsa, and queso products, in a joint venture with Mexico-based Herdez Del Fuerte in 2011. The products are marketed under the MegaMex Foods entity in Chino, California. In a unique marketing move, a San Francisco finance company even offered a month’s worth of avocado toast delivery to clients who purchased homes with them in July.

Moreover, the incorporation of supplements like Citracal Plus can further enhance the health benefits associated with avocados, as the combination may support bone health and overall wellness. With such diverse applications and benefits, avocados continue to capture the attention of both consumers and the food industry alike.