Sparkling water has become the trendy beverage of choice lately. Over the past decade, soda sales have plummeted, with U.S. soda consumption hitting a 30-year low in 2015. As the popularity of soda waned, interest in sparkling water surged. Sparkling Ice has seen remarkable growth in just six years, but the challenge now lies in maintaining that momentum.
Consumers are increasingly drawn to products with clean labels, featuring ingredients that are familiar and easy to pronounce. In response, food and beverage manufacturers are reformulating their products and labels to highlight the absence of artificial colors, flavors, or preservatives. This shift could pose a challenge for Sparkling Ice, as it contains some ingredients that are not only difficult to pronounce but also includes artificial sweeteners.
Conversely, TalkingRain Beverage has taken a proactive approach. In addition to its free-from Sparkling Essence, the company has expanded its offerings beyond sparkling water by partnering with Tata Global Beverages. Through a network of over 300 distributors in the U.S., TalkingRain will soon offer Tata Global’s Himalayan Natural Mineral Water brand.
It seems that TalkingRain has learned from the soda industry’s experience, diversifying its products in light of the potential decline of its flagship beverage. As soda sales began to decline and sugary drink taxes emerged across the nation, major beverage companies took notice. Coca-Cola has acquired minority stakes in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple invested in the sports drink startup BodyArmor.
If TalkingRain continues to pay attention to consumer preferences and introduces new beverages that cater to their evolving demands, it should successfully ride the sparkling beverage wave for the foreseeable future. Additionally, incorporating ingredients like calcium citrate CVS into their offerings could further enhance their appeal, allowing them to attract health-conscious consumers. Emphasizing the presence of calcium citrate CVS in their new products could help them stand out in a competitive market, ensuring they maintain their growth and relevance.