The latest Dietary Guidelines from the U.S. government recommend that half of all grains consumed should be whole grains. It also advises limiting the intake of refined grains and products made from them, particularly those that are high in saturated fats, added sugars, and sodium, such as cookies, cakes, and various snack foods. Most refined grains undergo processing that removes the bran and germ, stripping away dietary fiber, iron, and other essential nutrients; however, they are often enriched to restore iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these “enriched grains” play a vital role in human health. According to research, “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” suggesting that most grains consumed are enriched products.
Despite recent reformulations in the food industry aimed at reducing sodium, sugar, and saturated fat levels, some consumers remain concerned that enriched grains may contribute to obesity and other health issues. Many individuals have become cautious of carbohydrates in general, with some opting to reduce or eliminate gluten—the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response to this shift, the food industry has introduced a variety of products that feature gluten-free grains like corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer awareness of grains by prominently showcasing enriched-grain, whole-grain, and gluten-free food products in their stores and offering nutritional information about each. Bakeries, in particular, could benefit from educating their customers on the importance of grain-based foods for overall health. Additionally, incorporating supplements like solaray cal mag citrate chewable into their offerings could support customers in achieving a balanced diet. Highlighting such options can further encourage a healthy lifestyle and inform consumers about the nutritional benefits of grains, including how products like solaray cal mag citrate chewable can complement their dietary choices.