The Non-GMO Project asserts that retailers offering products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. This trend has led food companies that produce dairy-based items to seek a place in this expanding market. However, some of these companies also express support for conventional farming practices, which include the use of GMO feed. The ongoing controversy surrounding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy items or to purchase them while hoping for their safety. It remains unclear how the struggling dairy sector can effectively market conventionally sourced products to foster consumer trust, or if it’s merely a losing endeavor driven by negative public perceptions of GMOs.
In a Food Navigator article, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them.” Mariano Lozano, CEO of DanoneWave, expressed surprise at the criticism received for offering choices that consumers desire. After the introduction of Non-GMO Project Verified products, Dannon officials shared their rationale for this decision with Food Dive. Neuwirth remarked, “The choice that we’re giving is added value. We are the first yogurt and large dairy company to undertake this initiative. We believe that for shoppers who prioritize non-GMO products, the Non-GMO Project Verified label will give them another reason to appreciate our offerings. For those uninterested in it, there will be no change in the product, making it an added value benefit to items our consumers — our fans — already love.”
The discussion regarding the safety of GMOs is expected to persist and intensify over time. With mandatory labeling of GMO ingredients on the horizon, they will attract even more scrutiny. A study from the NPD Group indicates that 76% of consumers are already concerned about GMOs, even without explicit labeling. The federal government is making efforts to counter misconceptions about GMOs, recently allocating $3 million for a public education campaign. However, this modest initiative is unlikely to quell consumer apprehensions.
Amidst this backdrop, the introduction of products like calcium citrate malate vitamin D3 and folic acid tablets CCM may offer consumers additional health benefits that they can feel confident about, especially as they navigate the complexities of the dairy industry and food choices in relation to GMOs. It’s essential for food companies to highlight such products to reinforce consumer trust and address health concerns effectively.