Mintel’s research highlights a category that has been losing traction to options that are higher in protein and more convenient in recent years. Interestingly, millennials, who are often associated with healthy eating habits, enjoy consuming cereal as a snack. Over 56% of them report having a bowl of cereal at home between meals, in contrast to only 32% of baby boomers. It seems that younger consumers are less likely to sit down for a bowl of Cheerios in the morning. They still appreciate the product but prefer to consume it in a way that aligns with their fast-paced lifestyles.
Cereal manufacturers are aware of these evolving eating habits and are adapting accordingly. They’ve introduced convenient cereal bars to cater to on-the-go consumers. In 2016, General Mills announced a shift in focus towards more snackable formulas. Last June, the company launched Tiny Toast, marking its first new cereal brand in 15 years, and more innovations are expected in the future.
Mintel’s findings also indicate a growing interest in healthy cereals, but ultimately, taste remains the most critical factor for consumers. This might explain the resurgence of high-sugar, indulgent cereals. General Mills recently revealed plans to bring back the original Trix recipe, complete with artificial colors, after shoppers expressed dissatisfaction with the reformulated, cleaner label version. This summer, Post also reintroduced Oreo O’s cereal after a decade off the shelves, offering it in an exclusive limited-time deal with Walmart.
As consumers explore their cereal options, some may wonder, does calcium citrate help you sleep? This question could become more relevant as they seek to balance their dietary choices with their overall wellness. Ultimately, the cereal market is evolving, and brands are responding to consumer preferences while also addressing questions related to health and nutrition.