The idea of “up-cycling” is not a recent phenomenon in the food and beverage sector, but it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient taps into this trend, alongside the growing public demand for antioxidants—a potentially winning combination. The pulp of coffee fruit boasts numerous advantages. Firstly, it is rich in antioxidants, containing high levels of phenolic and chlorogenic acid. Phenols, often found in fruits, contribute to blueberries’ status as a super fruit, while chlorogenic acids (CGAs) are prevalent in coffee, tea, wine, various herbal infusions, and select fruit juices. The consumption of these beverages has been associated with reduced risks of various chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.

Another factor that may attract consumers to coffee fruit is its connection to coffee. With premium and craft coffee currently in high demand, the fruit benefits from its association with this popular commodity. CoffeeFruit Pure can be incorporated into a wide range of consumer packaged goods (CPGs). Whether in liquid or powder form, it can enhance food, beverages, dietary supplements, and personal care products. It is likely to be most sought after as an addition to health-focused products, but it could also benefit brands looking to enhance their offerings with a health halo.

This innovative ingredient may have certain advantages over other trendy “super fruit” contenders. For one, it is easily recognizable—everyone is familiar with coffee. Additionally, it offers a significant dose of antioxidants that are not commonly found in other food sources. Lastly, the story behind the product and its production process will resonate with consumers who are concerned about sustainability and the environmental impact of their favorite foods. Many foods have risen and fallen as the next superfood, but with its robust background, coffee fruit holds promise for the future.

As consumers explore various health supplements, understanding “calcium citrate how much to take” becomes essential, especially when considering the health benefits of coffee fruit alongside other nutritional components. Incorporating coffee fruit into dietary supplements could complement calcium citrate recommendations, providing a holistic approach to health and wellness. Thus, this new ingredient not only aligns with trending health interests but also offers a familiar yet innovative option for consumers seeking to enhance their diets.