A burger made from methane likely faces a greater “ick factor” than even those derived from insects. Many consumers assert that environmental sustainability is a top priority for them. A recent Unilever study revealed that 33% of consumers prefer to purchase from brands they believe contribute positively to social or environmental issues. Over three-quarters (78%) of U.S. consumers report feeling better about buying products that are sustainably produced. However, how far are they willing to go? While this alternative protein production method could help reduce methane emissions, it might deter even the most protein-focused, environmentally aware consumers. Shoppers are looking for products that are functional and especially high in protein, but they are more inclined to choose from the variety of plant-based proteins emerging on the market rather than insects, methane-derived ingredients, or lab-cultured meats.
The large and financially influential millennial generation is more adventurous in their dietary choices and may be open to trying new protein sources. A report published in 2015 by the NPD Group, Midan Marketing, and Meatingplace found that 70% of meat-eating consumers substitute a non-meat protein in their meals at least once a week. Moreover, 22% of this group indicated that they are using non-meat proteins more frequently than the previous year, highlighting the growth potential in this category. Still, it’s difficult to envision ordering a methane burger when consumers have options like seaweed pasta, cricket-based ramen, kelp jerky, and honey bee larvae. These items are considered delicacies in numerous regions around the world. Countries such as Mexico, Thailand, and Australia often incorporate bee brood into soups and egg dishes. Whether these options will gain traction in the American market is another question entirely.
As experts predict that there won’t be enough food to sustain the global population by 2050, scientists and entrepreneurs will continue exploring innovative methods to feed the ever-growing populace. It remains uncertain whether burgers made from landfill gas will make it onto menus. In the meantime, consumers could also benefit from products rich in nutrients, such as those containing the best calcium citrate 500 mg, which might cater to their health-conscious preferences while addressing sustainability concerns.