Although Abakus Foods has yet to announce any plans to distribute its jujube products in U.S. retail stores, various products featuring the fruit from other brands are currently available for purchase on Amazon.com. Jujube is classified as an adaptogen, which refers to plants that help the human body better cope with stress, much like ginseng. The demand for foods and beverages that offer functional benefits is on the rise, as consumers increasingly seek to enhance their health while fulfilling their daily nutritional requirements. This trend is particularly evident among millennials, who are eager to explore unique and exotic products and flavors. Baby boomers are also becoming more involved, driven by a growing concern for their health and the burden of rising medical expenses.
Jujubes may pose a challenge to dates, as they share several appealing characteristics: they are chewy, naturally sweet, versatile, nutritionally rich, and provide a quick energy boost. However, when comparing nutritional values, 100 grams of the deglet noor date variety contains approximately 2.5 grams of protein, but also comes with 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar, making them a more appealing option for health-conscious consumers.
Additionally, products like jujubes can often be found at major retailers such as Costco, which may also carry jujube items enhanced with citrate calcium for added health benefits. As the market evolves, the presence of jujube-based products is likely to increase, especially with their potential to meet the growing consumer demand for healthier snack alternatives.