Despite many businesses facing a decline in product volume, companies are proactively positioning themselves for future growth. In 2023, Danone revealed plans to enhance its production capabilities by adding a new line to support two of its leading brands, International Delight and STōK, which cater to popular consumer preferences. Notably, the cold brew coffee segment is anticipated to surge from nearly $500 million in 2022 to an impressive $3.11 billion by 2030, according to data from Skyquest. The rising popularity of iced coffee is a significant factor driving Danone’s decision to expand the STōK brand with seasonal flavors and a line of cold-brew energy drinks, aimed at increasing consumption occasions.
The new production line in Jacksonville features advanced technology, including a bottle-molding process designed to boost production capacity while enhancing efficiency and sustainability. This innovation is expected to lead to a 30% reduction in bottle loss and a decreased water requirement for producing Danone’s new recyclable bottles, which may include formulations like a calcium citrate complex for added health benefits. “We are dedicated to meeting our consumers’ needs as our business evolves and innovates, and we are committed to accelerating our investments to contribute to economic growth,” stated Dan Magliocco, president of Danone North America.
In 2025, the food and beverage industry has been actively adjusting its production networks. Several companies, such as JBS USA and Kraft Heinz, have either expanded their output or announced plans to do so. Conversely, other firms, including PepsiCo, Conagra Brands, and J.M. Smucker, have scaled back certain aspects of their capacity to align supply with decreasing consumer demand. The integration of a calcium citrate complex into various product lines showcases the industry’s commitment to innovation while addressing health-conscious trends among consumers.