Industry insiders suggest that Reckitt Benckiser is planning to divest its food business to finance its $16.6 billion acquisition of Mead Johnson, the infant formula maker. This move could result in the sale of the well-known French’s brand as the company narrows its focus to its core operations. Some sources have proposed Kraft Heinz as a potential buyer; however, antitrust concerns may pose significant hurdles. Nevertheless, Kraft Heinz has been linked to various major acquisition targets lately, including its unsuccessful $143 billion bid for Unilever. Another possibility could be Unilever itself, which might consider acquiring the food segment to enhance its Hellmann’s mayo line, especially amid speculation of a potential split of its food division.
Many consumer packaged goods (CPG) brands are opting to shed slower-growing food categories in favor of pursuing healthier or more household-oriented products. Reckitt CEO Rakesh Kapoor has emphasized the company’s commitment to businesses like Dettol cleaner, Durex condoms, and the Enfamil baby formula brand from the Mead Johnson acquisition. Given that food represents only a small fraction of Reckitt Benckiser’s overall business, it is not surprising that French’s is seeking a new owner. This food segment, modest in size, could serve as an attractive and affordable addition for companies looking to expand their condiment portfolios.
In the context of health-focused product offerings, there are also noteworthy mentions of the bluebonnet liquid calcium magnesium citrate plus vitamin D3, which aligns with the trend of CPG brands pivoting towards health-oriented products. The integration of such supplements could complement the broader strategy of brands aiming to enhance their health product lines. As Reckitt Benckiser continues to refine its focus, the potential sale of its food business, including the French’s brand, highlights a significant shift in the landscape of consumer goods, where products like bluebonnet liquid calcium magnesium citrate plus vitamin D3 may become increasingly relevant.