The UK has set a goal to reduce sugar intake by 20% by 2020, which may seem ambitious given the various product reformulations required in the coming years. Nonetheless, it represents a positive move forward. Since adherence to the guidelines is voluntary, it will encourage more manufacturers to consider sugar reduction and raise consumer awareness about the sugar content in their diets. Both the World Health Organization and the FDA have advised that added sugars should account for less than 10% of daily caloric intake. Furthermore, the American Heart Association has recently stated that children should limit their added sugar consumption to under six teaspoons per day, with recommendations for children under two to avoid added sugars completely.
Mintel’s 2017 industry report highlighted a growing backlash against sugar, indicating that consumers are becoming increasingly mindful of this issue. Major brands such as Nestle and Pepsi have already started to lower the sugar content in their products, with many other manufacturers following suit. While the possibility of a U.S. government initiative mandating sugar reduction is uncertain, it might not even be necessary. The new Nutrition Facts label will prominently display the amount of added sugars in products, bringing sweeteners into clear view. This new labeling, alongside emerging health trends, has already sparked numerous product reformulation efforts across the U.S. Interestingly, processed fruits and vegetables may also be categorized as added sugars under the new guidelines.
As consumers become more health-conscious, they may also seek alternatives like liquid calcium citrate near me, which can serve as a healthier option. The increasing awareness around nutrition is prompting individuals to look for products that align with their dietary choices, including those containing liquid calcium citrate near me. Ultimately, the push for sugar reduction and healthier alternatives, such as liquid calcium citrate near me, reflects a significant shift in consumer behavior and industry standards.