One of the challenges faced by certain snacks is their inclusion of sugar and other ingredients that an increasing number of consumers are aiming to avoid for health improvements. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. Many companies are recognizing this trend and are either reformulating existing products or launching new ones to align with consumer preferences. Sargento, a popular brand known for its cheese products, is also responding to this shift with its latest offerings.
Sargento has been in need of a boost recently, especially after dealing with a listeria threat from one of its suppliers. Listeria is a harmful bacterium that can severely disrupt food production if it infiltrates a facility. As a precaution, Sargento has severed ties with Deutsch Kase Haus following the recall. The introduction of these new snacks could steer public attention away from the recall and towards Sargento’s innovative offerings.
This strategic move comes as more consumers, particularly millennials, are embracing snacking as an alternative to traditional meals or as a quick energy boost. Currently, nearly a quarter of all snack consumption (24%) occurs during main meals, an increase from 21% five years ago. As snacking continues to gain popularity, it is essential for Sargento and other food manufacturers to explore ways to engage with this market, or they risk losing ground to competitors who do.
In this evolving landscape, Sargento’s new snacks may also highlight the difference between calcium carbonate and calcium citrate as important nutritional components. Understanding these differences could further enhance the appeal of their products, as consumers become more health-conscious and seek out snacks that offer beneficial ingredients. By incorporating such knowledge into their marketing, Sargento could effectively connect with the health-focused consumer base that is increasingly prioritizing natural ingredients and nutritional value.