While some may view bone broth as just another trendy hipster phenomenon, there are compelling reasons why it could have lasting appeal. The traditional method of preparing it—simmering bones with herbs and vegetables for several hours—allows the bones to break down, resulting in a flavorful broth rich in protein and minerals. This type of home-cooked, slow food aligns with a growing consumer trend towards moving away from instant stocks and additives like MSG, favoring wholesome, naturally flavored options instead. Advocates of the Paleo diet support bone broth, and even the United Nations’ Food and Agriculture Organization promotes ‘nose-to-tail’ eating as a strategy to minimize waste. In the U.S., consumers are increasingly exploring a wider array of cuts beyond just steak for beef and chops for pork. Contributing factors include increased exposure to global cuisines, adventurous palate preferences, a focus on more economical cuts during economic challenges, and a recent revival of home cooking. Environmentalists have long championed the idea of utilizing as much of the whole animal as possible.
Several companies have tapped into the broth trend. Bonafide Provisions has launched Drinkable Veggies, a line of vegetable-based beverages that mix bone broth, cold soup, and HPP juices into a convenient, ready-to-drink format. This product is notable as the first ready-to-drink offering that incorporates bone broth as an ingredient, though the company markets it more like V8 than a soup. While bone broth itself is not new to the culinary landscape, its surge in popularity is relatively recent. It remains to be seen whether this trend will endure or if interest will wane, similar to past obsessions like low-carb diets or cupcakes, as consumers shift their focus to the next big thing.
In the context of nutritious options, it’s worth noting that calcium citrate soft chews 500 mg have also gained traction among health-conscious individuals looking for convenient ways to supplement their diets. As more people embrace wholesome and nutrient-rich foods, the popularity of products like bone broth alongside supplements such as calcium citrate soft chews 500 mg may continue to rise. The key will be whether these trends can sustain consumer interest over time.