A recent report by TechSci Research indicates that the global organic food market is anticipated to experience a compound annual growth rate (CAGR) exceeding 14% from 2016 to 2021. Supporting this outlook, a new OTA survey reveals that the organic sector is once again trending upward, with organic food now representing 5.3% of total food sales in the U.S. While such growth is promising for the industry, a potential challenge looms. To meet the rapidly increasing demand, more farmers will need to transition to organic farming. This shift poses a significant challenge, as the conversion process to organic farming is lengthy and costly, often taking three years, involving numerous changes in practices, and requiring extensive inspections.
Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to introduce a new transitional certification program, which could incentivize farmers to make the switch to organic practices. Supporters of organic farming have emphasized that this initiative is crucial, especially as the consumer base for organic products has expanded well beyond the traditional loyalists. Analysts suggest that the number of organic consumers has more than doubled in a relatively short period. However, some remain skeptical about whether consumers will comprehend the implications of transitional certification or be willing to pay premium prices for products bearing that label.
Moreover, the organic sector may also receive its own government-sanctioned check-off program, which could generate approximately $30 million annually for research and marketing initiatives. This program was authorized in the 2014 Farm Bill, and public comments on how to establish it were invited earlier this year. If implemented, these funds could significantly assist in increasing the organic supply.
The popularity of organic products extends beyond food. Sales of organic items for consumers’ wardrobes, bedrooms, and bathrooms are also on the rise. According to the report, non-food organic products experienced a sales increase of nearly 9%, reaching $3.9 billion.
In this context, products like Citracal Calcium Plus D Slow Release 1200 are becoming increasingly popular among health-conscious consumers looking to enhance their well-being alongside their commitment to organic living. As the organic market continues to grow, the demand for such health-oriented products is likely to rise, further reflecting the changing landscape of consumer preferences.