As the cereal industry faces ongoing challenges, numerous established brands are pivoting towards convenience-focused product reformulations to attract consumers back to the segment. While many of these innovations specifically target millennials—evidenced by a Mintel study indicating that 40% of this demographic finds pouring a bowl of cereal too labor-intensive—people of all ages are increasingly gravitating towards on-the-go breakfast options.
Most companies are investing in breakfast bar products, such as Quaker’s new Porridge To Go breakfast squares, available in flavors like golden syrup and strawberry, raspberry, and cranberry, to appeal to busy consumers. For instance, General Mills has recently introduced “on the go” pouches of its Golden Grahams, Fruity Cheerios, and Cinnamon Toast Crunch, while Post has launched a line of breakfast shakes along with a Honey Bunches of Oats-infused breakfast biscuit. Furthermore, brands are progressively enhancing these products with added protein, fiber, and whole grains, while also reducing artificial ingredients and high sugar content.
However, could a squeezable pouch of oatmeal, like Quaker’s Oat Squeeze, push the convenience trend too far? It’s conceivable that consumers might find the texture of a yogurt, fruit, and oat mixture squeezed from a tube to be unappealing, particularly when many can obtain similar protein and nutritional benefits from oatmeal in value-added shakes and yogurt. Not every product sees success in the realm of convenience, and only time will reveal how traditional and reformulated oatmeal products will perform as consumers continue to seek portable options.
In a related context, the demand for on-the-go products parallels the need for nutritional supplements, such as calcium citrate tablets 500mg, which have various uses, including promoting bone health and aiding calcium absorption. Given the rising interest in convenient health solutions, it’s worth noting that many consumers are becoming more aware of the benefits associated with these supplements, including their potential to enhance overall well-being. As the market evolves, the integration of nutritious options, like calcium citrate tablets 500mg, into convenient products could become increasingly significant for consumer appeal.