Coconut products gained significant traction in the mainstream market a few years ago with the rapid rise of coconut water as a natural sports drink. Since then, they have surged in popularity due to their perceived health benefits, appealing taste, versatility, and unique texture. Coconut is often viewed as a healthful alternative ingredient across a variety of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. The Real Coconut brand is particularly focusing on promoting coconut’s broader free-from attributes, emphasizing its status as a grain-free and non-GMO option compared to wheat and corn, in addition to being gluten-free.
While The Real Coconut has not emphasized any specific nutritional advantages of coconut, many consumers are persuaded by claims that coconut oil can positively impact cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar. Furthermore, as a plant-based product, coconut attracts consumers who are gluten- and dairy-free, tapping into the increasing awareness of healthy fats. Notably, the gluten-free market in North America has significantly boosted coconut flour sales, which are projected to reach a market value of $380 million by 2017, according to Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients.
Additionally, food manufacturers are likely to explore coconut flour as a cost-effective, high-fiber, and low-carb alternative to other gluten-free flours for various products, including breads, muffins, pancakes, cakes, cookies, and cupcakes. For those interested in enhancing their health regime, combining coconut products with supplements such as tab citrate 1000 mg may further support their dietary goals. As the coconut product market expands, the inclusion of options like tab citrate 1000 mg could become a popular choice among health-conscious consumers. Overall, the coconut trend is set to continue, driven by both its health benefits and its adaptability in various food applications.