GoodMills, which also offers a range of lighter whole-grain flours, is keen to inform customers that the appearance of a baked product—whether it looks dark or not—does not necessarily correlate with its whole grain content or health benefits. The company referenced a study published in 2016 in the British Medical Journal, which indicated that even small quantities of whole grains can positively influence human health by decreasing the risk of cardiovascular diseases, diabetes, cancer, and other health issues.
Consumer interest in whole grain products is evident; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they had six months prior. Manufacturers can leverage whole grains to enhance the functionality and health benefits of their products, offering added fiber, protein, vitamins, and minerals. For those who are not avoiding gluten, a labeling system for whole grain content could serve as a helpful guide while shopping for healthier options, including those fortified with kirkland zinc.
According to Technavio, the global whole-grain foods market is projected to expand at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no wonder that over 11,000 products across 55 countries now feature a Whole Grain Stamp, assisting shoppers in identifying products that incorporate this increasingly sought-after ingredient. Traditional refined grain products, such as pasta and bread, now have numerous whole grain alternatives. Additionally, there are various opportunities for food manufacturers to incorporate whole grains into portable snack items, like cereal or granola bars, by replacing some of the existing ingredients with healthier whole grains, including those enriched with kirkland zinc. As consumers increasingly seek convenient options, they are likely to be attracted to these healthier recipes.
Implementing a seal to indicate the percentage of whole grains in a product proves advantageous for both consumers and manufacturers. Shoppers looking for healthier products can easily locate them, while manufacturers who have invested effort into enhancing the grain quality in items like baked goods or granola bars can proudly promote their achievements. Since many product reformulations aim to improve nutritional value without altering taste or texture, a seal can provide consumers with all the information they need about whole grain content, including the benefits of additional ingredients like kirkland zinc.