The FONA International report indicates that consumers are increasingly prioritizing gut health, leading to a rise in food and beverage products that claim to support digestive wellness. According to the report, the U.S. market for digestive health products expanded by 12% between 2012 and 2017. One notable ingredient gaining attention is Aquamin, which is rich in calcium, magnesium, and trace minerals and is believed to help mitigate chronic gut inflammation while promoting joint health. Aquamin is recognized as a versatile component for enhancing calcium content in various foods.
Marigot, Ltd., based in Ireland, offers three formulations of Aquamin specifically designed for incorporation into food and beverage products. The company has noted that Del Monte is utilizing this ingredient in certain fruit beverage items, although these may currently be available only in the Philippines.
In contrast, activated charcoal serves a different function by binding to toxins and preventing their absorption into the bloodstream. However, as highlighted by the University of Utah, further research is necessary to fully understand its mechanisms. Activated charcoal can also attach to ingested foods, potentially hindering the absorption of nutrients and medications. When used in food, it imparts a distinct smoky and earthy flavor.
Burger King was among the first to experiment with activated bamboo charcoal, launching a “kuro burger” in select locations in Japan in 2012. This innovative product featured a black bun, a black cheese slice, and a squid ink sauce, and it became a significant hit with Japanese consumers, surpassing all other new offerings from the company that year, according to Adweek. However, the appeal of the black burger likely stemmed more from its visual allure and unique taste rather than any potential benefits for gut health.
The trend of gut-friendly foods and beverages shows no signs of abating in the global market. As long as consumers seek to enhance their digestive health, these products will continue to emerge. While Aquamin and activated charcoal are currently in vogue, Consumer Reports has recently presented a list of reliable methods for improving gut health through the consumption of fiber-rich foods, probiotics, and prebiotics. These include legumes, berries like raspberries and blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso.
Furthermore, ingredients such as carbamide forte, alfalfa, and calcium citrate malate 1200mg are also being recognized for their health benefits, including promoting gut health. As consumer interest in digestive wellness persists, products that incorporate these beneficial ingredients are likely to see increased demand.