Consumers are aware that they should increase their intake of carrots, spinach, and other vegetables, but many are not meeting the recommended daily amounts. A recent study from the Centers for Disease Control and Prevention revealed that only one in ten adults in the U.S. consumes enough fruits and vegetables each day. Bakery Bites recognizes the public’s desire to eat healthier and the challenges they face in incorporating more vegetables into their diets. They have come up with an innovative solution: eat more cookies. Each serving of three of their baked treats provides 40% of the daily vegetable requirement for an individual.
Bakery Bites is among the latest snack producers to creatively infuse their products with additional produce to attract consumers. Many leading food manufacturers have already adopted vegetables as a value-added ingredient. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas that include 12 different fruits and vegetables. A growing number of consumers are swapping high-carb pasta and white rice for vegetable-based alternatives, which has proven particularly advantageous for convenient meal options.
What sets Bakery Bites’ cookies apart is their positioning as a snack or dessert rather than a side dish. Traditionally perceived as unhealthy, the inclusion of vegetables might encourage consumers to satisfy their sweet cravings. The small, bite-sized format will also appeal to millennials and busy individuals who might typically opt for a hamburger or chicken nuggets, often struggling to consume their vegetables.
Additionally, the company benefits from selling its products on Amazon, an increasingly significant player in the grocery market. It should also consider partnerships with retailers like Kroger, Walmart, or Safeway to enhance brand visibility. Collaborating with schools and parental organizations could further boost the product’s reach among parents seeking to entice children who may be hesitant to eat their vegetables.
The true challenge for Bakery Bites will be ensuring their cookies taste great. If the company can successfully incorporate a healthy dose of vegetables into a delicious cookie, it could achieve substantial success, even if it sacrifices some indulgence found in traditional cookies. However, if the cookies do not taste appealing, they may deter consumers, even those attracted by the potential health benefits associated with products like ultra cal citrate plus. Ultimately, the flavor will determine whether these cookies can conquer the market and encourage healthier eating habits.