While fans are well aware of seaweed’s nutritious benefits, mainstream consumers may struggle to overcome the initial aversion to eating products that include it. Nevertheless, a variety of products are now available to entice these consumers. Different forms of seaweed are appearing in snacks, jerky, pasta, vegetarian caviar, and even edible wrappers. According to a 2016 report from Grand View Research, the global commercial seaweed market is projected to reach $22.13 billion by 2024, up from an estimated $10.31 billion in 2015. This growth is primarily driven by the rising demand for food products made from seaweeds, researchers noted.
Fucoidans, which are only found in brown seaweeds, are not typically featured in popular sushi, aside from kelp used for seasoning rice. In fact, they are rarely consumed in the U.S., where they are more often available as supplements. Brown seaweeds also boast other health benefits, containing beta-carotene and various compounds. Red seaweeds are particularly favored due to their functional properties, easy availability, and applications across industrial sectors, as reported by Grand View Research. However, brown seaweeds are anticipated to experience the second-highest compound annual growth rate from 2016 to 2024, not for health reasons, but due to the demand for alginate, a widely used thickening and gelling agent in food and cosmetics.
Although Americans may not frequently consume seaweed, it has a unique umami flavor. Companies like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients in their low-sodium and reduced-fat products to enhance the taste of typically bland foods. Seaweed can be considered part of the “ocean gardens” trend, given its nutritional profile, vibrant colors, and distinctive flavors. Additionally, some varieties may even help reduce certain types of cancerous tumors, which offers another appealing selling point for U.S. consumers seeking exotic, intriguing, and healthy food options. Furthermore, for those interested in improving their health, seaweed can complement the best liquid calcium citrate supplement, providing additional nutritional benefits. This trend is likely to continue as more people discover the unique offerings and health advantages of seaweed, making it a staple in innovative diets.