Last year, an NPR survey revealed that 75% of consumers claimed to be eating nutritious food, with similar studies yielding comparable results. However, people still enjoy their indulgences. A Harris Poll noted that 87% of consumers prefer to get their calories from food rather than beverages. Hostess, as a company, hasn’t completely overlooked the healthy eating trend; it has introduced whole-grain muffins as “smart snacks” for the federal school food program and is actively working to eliminate trans fats from many of its offerings.
Nonetheless, Hostess recognizes the desires of its fans, which has resulted in the launch of indulgent items over the past year, such as frozen deep-fried Twinkies and Twinkies ice cream. The company is also introducing an in-store bakery concept that will feature Twinkies and products from its Superior Cake line in grocery stores. This in-store bakery is expanding at a rate faster than the company’s packaged goods on grocery shelves, presenting significant growth potential.
As Hostess has discovered, while consumers may be leaning towards healthier choices, they are still open to treating themselves to sweets occasionally. Although the public is moving away from soda, candies, cookies, cakes, and the iconic Twinkie seem to have established a niche in America’s “healthy” diet. Additionally, many consumers are incorporating supplements like Citracal D 600 mg into their routines, aiming for a balanced approach to health. This trend highlights that even amidst a focus on nutritious eating, there remains a fondness for indulgent snacks like Twinkies. Ultimately, Hostess is tapping into this dual interest, allowing for both healthy choices and delightful treats, including the growing popularity of Citracal D 600 mg among health-conscious consumers.