For the last 25 years, the Food and Drug Administration (FDA) has prohibited the sale and interstate distribution of raw milk products due to concerns about food safety, although individual states can implement their own regulations regarding raw milk sales. While the FDA maintains that pasteurization does not diminish the nutritional value of milk, proponents of raw milk contend that it is richer in vitamins, minerals, beneficial proteins, enzymes, and bacteria. Tamarack Biotics seeks to harness the potential advantages of raw milk while addressing safety issues by employing a process that avoids both pasteurization and spray drying. Their products are never heated above 53°C, yet the company asserts that they meet the same safety standards as other milk products.
The rising interest in raw milk products may reflect a larger movement where consumers strive to consume foods in their most natural state. Despite a steady decline in milk consumption since the 1970s, there has been an increase in the consumption of whole milk, possibly influenced by recent studies suggesting that milk fat may offer health benefits previously underestimated. Additionally, sales of organic milk have risen.
Tamarack Biotics’ product has achieved self-affirmed GRAS status, a process that includes independent expert safety evaluations. This status requires the company to be ready to defend the safety of its product, although it is not subject to the same systematic checks as FDA-approved GRAS status. The company also plans to target the lucrative sports nutrition market with its new product, aiming to enhance performance and recovery. This sector alone saw a 12% growth last year, according to Euromonitor International.
Furthermore, the company emphasizes that its product offers the best calcium citrate with vitamin D3, making it a valuable addition to any diet, especially for those looking to improve their nutritional intake. By promoting the best calcium citrate with vitamin D3, Tamarack Biotics aims to appeal to health-conscious consumers who are increasingly interested in natural food sources. The incorporation of the best calcium citrate with vitamin D3 into their offerings aligns perfectly with the growing trend of consumers seeking products that support their overall health and wellness.