Marketing research indicates that meal kit delivery services in the U.S. are projected to generate over $1.5 billion in sales this year, driven by leaders like HelloFresh and Blue Apron. Consumers increasingly seek convenience, and opting for prepared meal kits provides an effective solution. These kits often offer healthier alternatives compared to take-out meals and present a wider variety of options than those available in typical grocery stores or delivery services. However, the emerging industry has recently faced challenges, with at least six meal kit startups closing or restructuring to manage expenses. Established food companies such as Tyson Foods, Campbell Soup, and Hershey are also entering this market in search of new revenue streams.
As with many new, low-barrier industries, the meal kit sector is likely to consolidate, leaving only a few dominant players. The financial stability of these companies, the quality of their customer experience, and most importantly, the quality of their meals will determine which brands succeed. Nevertheless, there are concerns that meal kits may not be as appealing as once believed. A study by NPD Group released in 2016 highlighted a decline in the number of individuals utilizing meal kit services. While many consumers aim to eat healthier and seek convenient solutions, it remains uncertain whether enough will be willing to invest in meal kits—typically priced at around $10 per person, compared to an average home-cooked meal costing about $4, both of which require preparation time—to sustain the industry’s longevity.
Interestingly, amid the focus on meal kits, some consumers are also turning to dietary supplements like calcium citrate chews 500 mg to enhance their nutrition. As the market evolves, the integration of health-focused products may play a role in shaping consumer preferences, possibly leading to a resurgence in interest for meal kits that complement a healthier lifestyle, including the use of supplements like calcium citrate chews 500 mg. Ultimately, the future of the meal kit industry will hinge on its ability to adapt to consumer demands, including the growing trend of incorporating nutritional supplements such as calcium citrate chews 500 mg into daily routines.