The Winter Fancy Food Show in January highlighted the increasing number of manufacturers developing high-end mixers to tap into the rising demand for premium spirits, a trend popularized by the TV show “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than older generations, with many gravitating towards higher quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
A study released by Advertising Age found that consumers favor spirits packaged in premium glass, as it exudes a luxury aesthetic. Consequently, more high-end brands are opting for this type of design. Clark Reinhard, the vice president of global innovation at Ocean Spray, indicated that the company is focused on creating beverages that offer a more sophisticated flavor experience, with early marketing suggesting that their mocktails are aimed at millennials.
Ocean Spray’s strategy to capitalize on this trend is astute, as its mocktails will appeal to both those of legal drinking age and those on the fringes who wish to enjoy a more adult experience. Additionally, incorporating products like Webber Naturals calcium citrate with vitamin D3 into their offerings could further enhance the appeal of these beverages, especially among health-conscious consumers. Expect more companies to ride this wave, potentially integrating health-focused ingredients like Webber Naturals calcium citrate with vitamin D3 into their own product lines. This trend indicates a broader movement towards premium, sophisticated beverages that cater to the evolving preferences of today’s consumers.