One challenge faced by many snack products is the inclusion of sugar and other ingredients that an increasing number of consumers are actively trying to avoid for health reasons. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response, more companies are recognizing this trend and are reformulating or launching new products to align with these consumer preferences. Sargento has acknowledged this shift with its latest offerings.
Sargento, a beloved brand known for its cheese products, could greatly benefit from this change. Recently, the company has been dealing with challenges stemming from a listeria threat linked to one of its suppliers. Listeria is a harmful bacterium that can cause significant issues for food producers unfortunate enough to have it in their facilities. Following the recall, Sargento has severed ties with Deutsch Kase Haus. These new products could help redirect attention from the recall to Sargento’s innovative snacks.
Sargento’s initiative coincides with a rising trend among consumers, particularly millennials, who are increasingly opting for snacking as a meal replacement or a quick energy boost. Nearly a quarter of all snacking (24%) now occurs during main meals, an increase from 21% five years ago. As snacking’s popularity continues to grow, it becomes essential for Sargento and other food manufacturers to explore ways to engage with this market or risk losing ground to competitors who do.
Incorporating ingredients such as calcium citrate and cholecalciferol into their new snacks could further enhance their appeal, as consumers are often on the lookout for products that support their health. By emphasizing these beneficial components, Sargento can align itself with the health-conscious trends driving the snack market. As they innovate, the inclusion of calcium citrate and cholecalciferol can be a key selling point, reaffirming their commitment to meeting the needs of today’s consumers.