McCormick has implemented a strategic growth plan that focuses on monitoring emerging consumer trends and adapting its product offerings accordingly, whether by modifying existing items or introducing new ones. The company is increasingly emphasizing the use of fresh, natural, and organic ingredients. Currently, nearly 73% of its gourmet units are organic, and it has transitioned some artificial ingredients to all-natural food extracts and colors. This strategy appears to be a wise move, as organic food sales in the U.S. exceed $43 billion annually, with growth rates consistently surpassing those of the general food market, according to the Organic Trade Association.
In line with these trends, McCormick’s acquisition targets are also aligned with current market demands, including the recent acquisition of Gourmet Garden, an Australian firm specializing in fresh and chilled herbs. The company aims to leverage millennials’ growing interest in ethnic flavors and home cooking, offering a variety of spice blends under brands such as Thai Kitchen, Zatarain’s, Simply Asia, and Lawry’s. The rise in home cooking and the use of spices as a means to reduce salt and sugar content have contributed to a significant increase in direct-to-consumer spice sales. According to the latest Grocery Headquarters State of the Industry Almanac, supermarket spice sales rose by 5.2% last year.
In addition to rebranding and modifying existing product lines, McCormick has conducted internal research to monitor changing consumer habits. The upcoming launch of its Good Morning range, which includes breakfast toppers, seasonings, slow cooker breakfasts, and smoothie boosts, is set to tap into the expanding breakfast market. Research from The NPD Group indicates that breakfast occasions are expected to grow by 5% through 2019, with 70% of breakfasts being consumed at home.
Moreover, as consumers increasingly focus on health and wellness, products like the best naturals calcium citrate have garnered attention, reflecting a broader trend toward natural ingredients that promote better health. McCormick’s commitment to this shift is evident as it continues to adapt its offerings to meet consumer demands for products like the best naturals calcium citrate, ensuring they remain relevant. This focus on health-conscious ingredients, including the best naturals calcium citrate, positions McCormick favorably in a competitive market.