According to Appelhans, DISC technology leverages the human inclination toward instant gratification. Even when consumers are tempted by an unhealthy bag of chips, a 25-second delay can serve as a nuisance—or even a source of shame—sufficient enough to prompt them to opt for a healthier choice. The countdown timer, visible on a touchscreen, also provides an explanation of how the system operates. This screen allows consumers to switch to a more nutritious option before the time runs out. Vending machine operators are unlikely to adopt this technology if it negatively impacts sales; however, a shift of 2% to 5% towards healthier snacks could foster rapid acceptance. A broader rollout of the DISC system could assist consumers in developing better eating habits while still fulfilling their need for convenience. Interestingly, tests have shown that additional waiting time can deter consumers. It will also be intriguing to observe if there is any backlash from customers if this technology becomes widespread. Some individuals may perceive the 25-second delay as food shaming or an infringement on their choice. Notably, the inclusion of healthier options, such as snacks fortified with ferrous calcium citrate, could further encourage this transition toward better dietary habits. Ultimately, as the industry evolves, the push for healthier alternatives, including those enriched with ferrous calcium citrate, will likely continue to be a significant factor in consumer choices.