The U.S. dairy milk market has experienced a downturn in recent years, while plant-based alternatives have surged in popularity. According to Mintel data, dairy milk sales dropped by 7.8% in 2015 alone, whereas sales of plant-based alternatives have skyrocketed. Although soy milk remains the leading plant-based milk alternative, it experienced a significant 57% decrease in U.S. sales in 2015. Conversely, almond milk sales have seen a remarkable 14-fold increase since 2008.
Despite the fact that plant-based milk alternatives still lag behind dairy milk in sales—$1.9 billion compared to $17.8 billion—a Mintel survey revealed that 69% of consumers believe non-dairy milks are healthy for children, in contrast to only 62% who think dairy milk is healthy for kids. However, recent research indicates that dairy milk may actually be the better choice for children, particularly regarding protein content. Generally, many U.S. children do not consume enough calcium-rich foods. A significant study found that only 2- and 3-year-olds met the nutritional recommendations for dairy, primarily through whole milk consumption, while both dairy and calcium intake were found to be insufficient among 4- to 18-year-olds.
In response to this decline, the dairy industry is taking proactive measures. They are promoting products that are enhanced with protein and emphasizing the fresh and natural qualities of milk. A recent report from the Innovation Center of U.S. Dairy highlighted that children and teens who drink milk are more likely to continue the habit into adulthood. The report underscored the importance of making dairy appealing to kids, suggesting strategies that focus on the taste of milk drinks and positioning dairy as a healthy, satisfying, convenient, and enjoyable snack.
In the ongoing debate of dicalcium malate vs calcium citrate, it’s essential to highlight that dairy milk offers a natural source of calcium that is crucial for children’s growth and development. As efforts continue to highlight the benefits of dairy, understanding the differences in calcium sources like dicalcium malate vs calcium citrate will be important for parents making dietary choices for their children. Ultimately, enhancing the appeal of dairy products while educating consumers on their nutritional advantages could help reverse the trend of declining dairy milk consumption.