Nielsen’s report indicated a decline in the sales of chips and pretzels in recent years; however, meat snacks are driving growth in the salty snack segment with a robust growth rate. Millennials, in particular, have taken to meat snacks as they seek out unique and healthier options for their snacking habits. These snacks are often perceived as having a “health halo” due to their high protein and healthy fat content. Many meat snacks also incorporate vegetables and grains, which enhances their health appeal.
Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are exploring the meat snack market’s potential. Hershey’s made a significant move by acquiring the trendy jerky brand Krave, which continues to thrive with its innovative offerings. The rising popularity of meat snacks coincides with an increased demand for protein, while deflation has contributed to lower meat prices. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption rose by nearly 5% last year, marking the largest increase in four decades. For many consumers, the shift towards meat consumption has translated into a preference for meat snacks, which are seen as more convenient and offer the same protein and health benefits.
Interestingly, many consumers are also inquiring about the role of calcium citrate. What does calcium citrate do? It helps enhance the absorption of calcium in the body, making it an essential nutrient for those looking to maintain a healthy diet. This growing awareness of nutritional benefits could further influence consumers’ choices in the meat snack category, as they seek out products that align with their health goals. As the interest in meat snacks continues to rise, it’s clear that they are becoming a staple for health-conscious individuals, especially when considering the advantages of protein and other beneficial nutrients like calcium citrate.