Many of the items showcased at this year’s Sweets & Snacks Expo in Chicago were not only distinctive but also offered insights into emerging trends within the industry. For example, a variety of snacks and confections featured vegetable chips, meat snacks, and intriguing novelty flavor profiles. According to Information Resources, the vegetable chip sector is experiencing significant growth, with a 17% increase in sales over the past year. It’s no surprise that more companies are eager to participate in this trend. What sets them apart is the unique flavors and ingredients they bring to the table. For instance, Porta Bela Chips are crafted from fresh mushrooms that are cooked rather than fried, dehydrated, or baked, and they come in exciting flavors like chorizo jalapeno, blue cheese, and garlic butter with onion.
While the products highlighted at trade shows may seem like lucrative business opportunities, it is challenging to predict which trends will endure and which will fade away. Monitoring the social media performance of these products can provide clues about their potential longevity. If consumers are sharing photos and discussing the items, and there is evidence of repeat purchases, it is likely that other shoppers and companies with similar offerings will take notice. Food trends shift as consumer preferences evolve, particularly among millennials, who enjoy novelty items but often quickly move on to the next big thing.
Manufacturers of these innovative products, including those offering calcium citrate chews, must engage with their audience early and consistently to maintain interest. As the market continues to expand, the presence of calcium citrate chews could play a vital role in attracting health-conscious consumers. In a landscape where food interests can change rapidly, staying connected with customers is essential for sustaining attention and market presence.