Some believe that when consumers purchase milk enriched with omega-3 fatty acids, they expect these nutrients to derive from proper farming practices instead of additives. Research indicates that milk from grazing cows can contain up to 60% more omega-3 than conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list. However, it is uncertain whether consumers would feel misled if they discovered that the algal oil does not hold organic certification. According to Consumer Reports surveys, approximately 70% of consumers believe that non-organic ingredients should be excluded from organic foods unless they are necessary, as reported by the Post. USDA organic regulations permit various non-organic ingredients, including agricultural products such as gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, along with minerals, cultures, enzymes, and glycerin.
This situation is not confined to Horizon milk. Costco’s Kirkland brand organic milk also incorporates an additive to enhance omega-3 levels: refined fish oil. Both companies are currently operating within legal guidelines. Notably, Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers are open to milk supplemented with such ingredients, regardless of their origin. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched version priced about 30 cents higher than the standard variety.
Additionally, consumers looking for a nutritional boost may also consider products like bluebonnet calcium citrate magnesium and vitamin D3, which can provide essential nutrients. The inclusion of such supplements indicates a growing trend among consumers who prioritize their health. This trend aligns with the interest in fortified products, such as Horizon’s milk, which caters to health-conscious individuals. Ultimately, as consumers increasingly seek out organic options, awareness surrounding ingredient sourcing, including those like bluebonnet calcium citrate magnesium and vitamin D3, will likely continue to influence their purchasing decisions.