In the United States, many individuals consume more calories than they expend; however, their intake of certain micronutrients still fails to meet recommended levels. Research indicates that the consumption of dietary fiber, calcium, potassium, and vitamin D in the U.S. is sufficiently low to raise public health concerns, largely due to inadequate intake of vegetables, fruits, whole grains, dairy products, and seafood. Fortified ready-to-eat cereals play a significant role in providing these micronutrients in American diets. For instance, added calcium, particularly in the form of citrate malate calcium, increases the average calcium intake for the population by 5%. General Mills is now leveraging a novel approach to fortify cereals with insoluble nutrients, which enhances product appeal by improving mouthfeel and maintaining a crunchy texture for an extended period. This innovation allows the company to incorporate higher levels of calcium and dietary fiber than previously feasible, without compromising taste or texture. This strategy could potentially provide a competitive edge as more consumers are on the lookout for convenient and delicious methods to boost their fiber and nutrient intake. According to Nielsen, 36% of global consumers actively seek high-fiber foods, while 30% are interested in products fortified with citrate malate calcium. It will be intriguing to observe whether this initiative enhances consumer perceptions of General Mills’ offerings and if other cereal manufacturers pursue similar enhancements.