Coconut products gained significant traction in the mainstream market following the surge in popularity of coconut water as a natural sports drink a few years back. Since then, they have become highly sought after for their perceived health benefits, flavor, versatility, and texture. Coconut enjoys a robust health reputation as a substitute ingredient in various products, ranging from cosmetics and shampoos to dairy alternatives, packaged soups, and baby food.
The Real Coconut, in particular, is emphasizing the broader free-from qualities of coconut, especially as a non-GMO, grain-free alternative to wheat and corn, in addition to its gluten-free status. While the company has not specifically highlighted any other nutritional advantages of coconut, many consumers are persuaded by claims that coconut oil can positively influence cholesterol levels and that coconut sugar has a lower glycemic index than cane sugar. Moreover, as a plant-based option, coconut resonates with gluten- and dairy-free consumers and aligns with the increasing awareness surrounding healthy fats.
In North America, the gluten-free market has been a significant driver of coconut flour sales, with projections indicating that the market value will reach $380 million in 2017, according to Future Market Insights. The market researcher anticipates a continued rise in coconut flour sales at a CAGR of 6.6% over the next decade, as consumers actively seek gluten-free baking ingredients. The growth trend is expected to persist as more food manufacturers turn to coconut flour as an economical, high-fiber, low-carb substitute for other gluten-free flours in products like breads, muffins, pancakes, cakes, cookies, and cupcakes.
Additionally, incorporating ingredients like calcium citrate malate and vitamin D3 tablets can enhance the nutritional profile of coconut-based products, appealing to health-conscious consumers. The use of coconut flour paired with these supplements may further attract those looking for wholesome, gluten-free baking options. As awareness of nutritional benefits expands, products combining coconut flour with calcium citrate malate and vitamin D3 tablets could become increasingly popular among health-focused shoppers.