The significant rise in insurance claims related to severe allergic reactions to food serves as a strong indication that food allergies may be increasing. Experts have differing opinions on whether food allergies are truly on the rise, as many consumers frequently misinterpret their reactions to certain foods and mistakenly label them as allergies. Nevertheless, the Centers for Disease Control and Prevention reported an 18% increase in food allergies among children from 1997 to 2006. Earlier this summer, it was revealed that around 4% of Americans experience food allergies and intolerances. Additionally, an increasing number of consumers are choosing to avoid common allergens, such as soy and dairy, even if they do not have a diagnosed allergy to these foods.
In response to this trend, food manufacturers are paying attention and embracing the “free-from” food movement, which encompasses allergen-free, gluten-free, and non-GMO products. According to Mintel, the number of new products claiming low, no, or reduced allergens surged by 28% in 2014. Beyond creating more allergen-free options, some food companies are acquiring smaller brands that focus on allergen-free products. Many other consumer packaged goods (CPG) manufacturers have reformulated existing products to eliminate common allergens. For example, in 2015, Mondelez International acquired Enjoy Life Snacks, a brand known for products free from the eight most common allergens. This strategic move allowed Mondelez to cater to allergy-conscious consumers without channeling significant R&D investment into potentially unsuccessful products.
General Mills found that many varieties of their well-loved Cheerios were already gluten-free, while others required only minor adjustments to earn the desirable “gluten-free” label. The popular cereal Lucky Charms also went gluten-free in 2016. As demand continues to rise among those with food allergies and those simply wishing to avoid specific ingredients, we can expect to see a growing array of allergen-free CPGs on store shelves, including allergen-free versions of beloved food staples.
In this evolving landscape, products like Solaray Calcium Citrate 1000 mg may gain popularity as consumers increasingly seek alternatives that align with their dietary preferences and requirements. As awareness of food allergies and intolerances expands, it’s likely that we will see more consumers gravitating towards options like Solaray Calcium Citrate 1000 mg, further emphasizing the need for allergen-free solutions in the marketplace.